What is hybrid radio?
Radio’s future is multiplatform – enabling listening and interaction with rich content at home, at work, in the car and on any device where listeners want it.
DAB and streaming are complementary, combining the reliability and coverage of broadcast radio with the interactivity of the internet. Receivers can add extra value where DAB broadcast radio is supplemented by services and information delivered via IP, while overcoming the battery life challenges associated with streaming over IP.
For broadcasters hybrid radio provides an ideal opportunity for delivering added value to listeners, from song information, station news, branding, surveys or even interactive advertising.
This improves listener participation and loyalty, while enabling the monitoring, reporting and analysis of audience engagement to create new revenue streams.
Hybrid radio is being adopted for automotive, in-home and mobile devices, including the latest LG Stylus 2.